While Black Friday sounds like a military operation (and for die-hard bargain seekers, it is), Small Business Saturday has a friendlier ring to it.

Small Business Saturday is a movement to bring awareness to the importance of supporting smaller local businesses by shopping at them.

While big box stores and online retailers might offer crazy deals, local businesses provide jobs and generate tax revenue in the community. When area nonprofits or community groups have a need, small businesses are often the first to give back. (Disclaimer: Inland 360 is a family-owned, local business.)

In Inland 360’s Holiday Guide starting this week, we’ll feature some of the items we found in area small businesses in hopes of giving you an idea of what’s out there.

For: Elegant ears

Shiraleah Zelda earrings

$18 a pair

Prichard Art Gallery gift shop, Moscow

For: Cooks who want all the information at their fingertips

Kitchen Conversions wood chopping board

$27.50

Marketime Drug, Moscow

For: Avante-garde decorators

Eclectic ornaments

$9 to $22

The Storm Cellar, Moscow

For: Those who prefer to soak out their stress

Faithful Seeds Farm All Natural Bath Bombs

$8 for two

SAM’s Apothecary, Pullman

For: The nimble-brained

Puzzles

$16 to $25

Hodgins Drug and Hobby, Moscow

For: Curious tongues

Infused Sea Salt Sampler

$26.95

Ampersand Oil & Vinegar Tap House, Lewiston

For: People who love local art

Ornaments featuring work by Pullman designer Cori Dantini

$11.95 each

Neill’s Flowers and Gifts, Pullman